Tech & AI
Naming Things Is Hard: A Developer's Guide to Good Names
A practical guide for developers on naming variables, functions, booleans, services and branches so code stays readable, reviewable and easy to change.
The Blog
Guides on picking a name and making it stick. Less scrolling than the name lists, more explaining why some names work and others quietly die in the group chat.
Tech & AI
How to Name an AI Product Without Sounding Like Everyone Else
A naming guide for founders, PMs and marketers launching an AI assistant, agent or startup: how to stand out, set honest expectations and test names early.
Guide
How to Choose a Name People Actually Remember
A practical guide to naming a pet, team, handle or business so it sticks: sound tests, specificity, the shouting test, availability and when to break the rules.
Guide
What Makes a Name Funny? The Rules Behind a Good One
An explainer on the comic mechanics of names: incongruity, specificity, sound, the rule of three, puns, misdirection, and why trying too hard kills it.